NEOS: A New Era, Same Bold DNA

TL;DR | As part of Versão Integral’s integration into BOLD International, NEOS was born—not as a replacement, but as an evolution. A bigger team, a stronger force, and a brand that would disrupt while staying true to its roots.

The Challenge

Merging into a larger group often means dilution of identity, but that wasn’t an option.
NEOS had to:
↪ Integrate seamlessly into BOLD International while keeping its essence
↪ Make a statement, not just an announcement
↪ Energize the team internally with a bold, future-facing vision

The Approach

The birth of NEOS was about evolution, not replacement. Every decision—branding, messaging, motion graphics—was built to reflect:
↪ Disruption & Energy – A brand that shakes up the norm
↪ Seamless Cultural Fit – A natural extension of BOLD’s DNA
↪ A Statement, Not Just a Rebrand – A shift in presence, not purpose

A launch video was created to introduce NEOS internally—high-energy, visually striking, and unapologetically bold.

Execution & Tools

To bring NEOS to life, the process included:
✅ Brand Identity – A strong, future-ready visual language
✅ Motion Graphics & Video – A powerful statement piece for internal rollout
✅ Web Presence – Launch of www.neosbybold.com as its digital anchor
✅ Cultural Integration – A transition that felt like an expansion, not a merger

The Impact

🎯 NEOS landed with force, reinforcing BOLD’s culture while making its own mark
🎯 The internal launch video energized the team, setting the tone for the future
🎯 A clear, confident transition, proving that growth doesn’t mean losing identity

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